Education Changes Behavior:
There are connections between the strategies that promote change between Dr. Cross ideas and Influencer’s model. Dr. Cross speaks about education changing behavior by making things tangible, include interaction and personalizing the change. There were so many examples in the Influencer of how the same education ideas made positive change possible. One example in the Influencer was where doctors were encouraged to wash their hands, but until this became personalized and tangible, a minor change occurred. When each doctor received a picture of what germs existed on their hands this both made the germs visual and personal to the specific doctor. This reminded me of Dr. Cross example of demonstrating to homeowners the leak in their home was the size of a basketball. When we can visualize the size, we are more likely to take action. We can logically understand the problem, but until it is isolated to directly to us, and we can visualize the problem, we tend to ignore the problem.
Set Behavioral Expectations
Cross speaks about setting behavioral expectations and not needing to change the attitude to change the behavior. This idea coincided with the Influencer as well. In a restaurant that was filled with animosity between the chef and waitress, they did not need to change how they felt about each other. It was simple to just change the way they communicated through a turn-table order taking concept. The expectation was to communicate in a different way, which positively changed the order process. Furthermore, setting the expectations and providing education was needed to make changes in the African village to eradicate Guinea worm infections. Allowing people, the information of how to help each other get rid of this worm, and then having the expectation to stick to this initiative and holding others accountable. These examples helped me understand that sometimes you don’t have to change everyone’s attitude about the change, but adjusting in other ways can bring about change.
Social Norms Impact Change
This is the common-sense idea, that was the most eye opening and shocking to me. This concept is powerful because it appears to only take one person to impact someone’s behavior, good or bad. Cross speaks of being more willing to put money into a performers guitar case if you watch someone before putting in money. As humans, we are so dependent on modeling other behaviors. In the Influencer, during a psychology experiment, Dr. Milgram learned that what increased the likelihood of someone to follow through with shocking another person from 65% - 90% was watching another person give the dose. All it takes is one person, to make a HUGE change. It was overwhelming to think that one negative influence can create detrimental results. But as scary as social norms impact can be, it also only takes one person to positively impact. This was another reminder of how important it is to be a positive role model, that just one negative or positive comment could directly impact someone’s life.