When done correctly, using media can be a much more powerful way to engage an audience than just words. The seven C’s: clear, concise, concrete, correct, coherent, complete, courteous, is an excellent way to make your point effectively (Mind Tools, 2019). Specifically, I found clear and concise out of the seven C’s the most important. Often I feel that someone spends too much time emphasizing the point, or they haven’t decided which side they have committed to, which adds to the confusion. Moreover, it is important to make a great impression when pitching an idea. To consider pitching your idea as a blog post, with a strong beginning and then additional clarification (Post, 2017). Making the video for this week, I believe is strengthening our ability to decide the most important parts that we want to address, and how to effectively follow through with our publication. If we start off our idea strong, and then back up with the additional 7C’s the message will be delivered effectively. In addition, research shows that shorter videos are much more likely to be watched (Guerin, 2012). The majority of the audience only has the attention span for a few minutes at best. This lack of focus makes it important to engage your audience at the beginning of the video to encourage the audience to continue watching. I have found that when videos are longer, students may use the technology to watch at a faster pace to get through the content quicker, or just stop watching completely.
I decided to use PowToon for the making of this video. I have decided for future projects if there is any video footage I am embedding, PowToon is not a good choice. Often, the browser crashed when I uploaded videos and I had to problem solve to fix this issue. If this happens to you, clear out your browser history in Chrome, and it should allow fewer glitches. I debated starting over, but I just was too far along. Please let me know what you think!
Video Link: http://www.bridgetsgallagher.com/publication.html
Guerin, E. (2012, August). Adelie Studios. Retrieved from http://www.adeliestudios.com/business-video-length/
Mind Tools. (2018). The 7Cs of Communication. Retrieved from https://www.mindtools.com/pages/article/newCS_85.htm
Post, J. (2017, January 30). Business News Daily. Retrieved from https://www.businessnewsdaily.com/3937-elevator-pitch.html