I think it makes people feel safe when they are able to rely on facts. The facts show documented proof of whether something is beneficial or detrimental. However, facts often don’t motivate anyone. It is the emotions that often drive our actions. When we are able to feel the end result we are more likely to push ourselves to reach a goal.
I believe it is more challenging than ever to get someone’s attention and keep it. We are so inundated with information that unless something is short and to the point, we quickly lose interest and move on. I am often surprised when I catch a YouTube video that is so long and boring I wonder what they were thinking when they edited the video. I will quickly move on to watching something else. I think it is very valuable more than ever, to keep things brief and make your point known.
It is important to combine both the emotion and facts when looking to implement a plan. If you are just focused on emotion, it is hard to justify something long term, if there are facts lacking or no previous research. Specifically, with my video, I will plan to target their hearts, but I will use my literature review to back up the emotion with facts. There are two goals that I have when creating my video, I want to show the benefits and I want to show how easy initial implementation will be.
I find videos much more powerful than words alone when people can visualize an action, they are able to comprehend what the message is trying to say.